Awesome Honda Accord Advertisement
This advertisement for the new Honda Accord was shot in real time with no CGI involved in the sequence. It required 606 takes and cost $6 million to shoot and took 3 months to complete. See it to believe it!
Acknowledgement:- This awesome link was sent in by SA.
khan said,
May 27, 2006 @ 2:32 pm
Just a LiL more info regarding tht Advertise..it was shot way back in 2004 and There are no computer graphics or digital tricks in the film. Everything you
see really happened in real time exactly as you see it. The film took 606
takes. On the first 605 takes, something, usually very minor, didn’t work.
They would then have to set the whole thing up again. The crew spent weeks
shooting night and day.
The film cost six million dollars and took three months to complete, including a full engineering the sequence. In addition, it’s two minutes
long so every time Honda airs the film on British television they’re shelling out enough dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most down loaded advertisement in Internet history.
Honda executives figure the ad will soon pay for itself simply in “free”
viewings (Honda isn’t paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation-including the costs. There are six and
only six handmade Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. The voice-over is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computergraphics have gotten. They fell off
their chairs when they found out it was for real. Oh! And about those funky windshield wipers. On the new Accords, the windshield wipers have water
sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.
Just one-second of computer generation is used to link the two halves.
Sandy Mark said,
May 27, 2006 @ 6:36 pm
Nice Honda Ad. Its the best ad. Honda created till date.
NP said,
May 27, 2006 @ 10:16 pm
This is kinda fake. The tire sequence is not possible. How do you explain the tires going up the slope and continuing to do so after hitting the next tire in line? Every action has an equal and opposite reaction, so after hitting they shold technically moves backwards. Wouldn’t you think?
love bug said,
May 29, 2006 @ 3:28 am
Dear NP, I hope this answers ur question:
…..The sequence where the tires roll up a slope looks particularly impressive but is very simple. Steiner says that there is a weight in each tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope
Sawan Awan said,
May 29, 2006 @ 11:10 am
Well, I was the one who sent this Clip to Debonair. and for your information NP. the Honda have scientists who made their tyres and the scientists have made a thing called Balance which is situated in every tyre by which if a tyre is punched by any it will make a circle to obtain its balance nothing is fake if it was then this ad would not been given the ad of the century award. Regards.